Key trends
- Social and video commerce (TikTok Shop) keeps booming.
- Customers expect faster delivery and clear tracking.
- Transparent taxes (DDP/IOSS) are becoming the standard way to reduce refused deliveries.
- Localized experiences (language, payment, support).
- More focus on sustainability and eco-friendly packaging.
What should sellers do?
- Invest in video content for your products.
- Get tracking and tax handling right first.
- Optimize logistics to balance speed and cost.
Frequently asked questions
- What is the biggest trend in 2026?
- Social and video commerce, plus expectations of fast delivery and transparent taxes, are the main drivers.
- Do I need to invest in video?
- It is strongly recommended, especially if you sell on TikTok Shop or target younger customers.
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