7 common mistakes

  1. Pricing without enough room for shipping (based on volumetric weight) and taxes → hidden losses.
  2. Ignoring tracking → anxious customers and more refused deliveries.
  3. Careless packing → breakage or held parcels, and bad reviews.
  4. Not understanding DDP/IOSS taxes → customers hit with unexpected charges.
  5. Promising overly optimistic delivery times → complaints.
  6. Expanding too fast before the business is stable.
  7. Not measuring KPIs → you don't know what to improve.

How to avoid them

Start with the full checklist, calculate costs correctly and provide transparent tracking from your very first order.

Frequently asked questions

What is the most expensive mistake?
Pricing without enough room for shipping and taxes, so the more you sell, the more you lose.
How do I avoid refused deliveries?
Handle taxes upfront (DDP/IOSS), provide transparent tracking and set accurate delivery expectations.

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