7 common mistakes
- Pricing without enough room for shipping (based on volumetric weight) and taxes → hidden losses.
- Ignoring tracking → anxious customers and more refused deliveries.
- Careless packing → breakage or held parcels, and bad reviews.
- Not understanding DDP/IOSS taxes → customers hit with unexpected charges.
- Promising overly optimistic delivery times → complaints.
- Expanding too fast before the business is stable.
- Not measuring KPIs → you don't know what to improve.
How to avoid them
Start with the full checklist, calculate costs correctly and provide transparent tracking from your very first order.
Frequently asked questions
- What is the most expensive mistake?
- Pricing without enough room for shipping and taxes, so the more you sell, the more you lose.
- How do I avoid refused deliveries?
- Handle taxes upfront (DDP/IOSS), provide transparent tracking and set accurate delivery expectations.
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