Why is peak season hard?
- Volumes surge, overloading warehouses and customs.
- Delivery takes longer than usual.
- Bestsellers are at risk of running out of stock.
Preparation checklist
- Build up stock of your bestsellers.
- Add a buffer to the delivery times shown on your listings.
- Ship early and don't cut it close to holiday deadlines.
- Announce your order cut-off dates to customers.
- Watch tracking more closely so you can deal with problems early.
Tip
A clear "order by this date for holiday delivery" cut-off reduces complaints and refused deliveries during peak season.
Frequently asked questions
- How early should I ship during peak season?
- As early as you can; allow a few extra days up to a week on top of normal delivery times.
- Should I raise shipping prices for the holidays?
- Build a cost buffer into your prices and communicate it openly so customers are not caught by surprise.
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