Selling on Shopify (D2C): building your own international brand from Vietnam

What is D2C and why choose it?

D2C (Direct-to-Consumer) means selling directly to customers through your own website. Pros: control over your brand, your data and your margins. Cons: you have to bring in traffic yourself.

Shipping and tracking on Shopify

Integrating tracking into Shopify lets customers follow their orders themselves. ePacket comes with a tracking number to show delivery status; see also shipping API integration.

How to get started

1. Set up your store, choose a theme and list products.
2. Add international payment gateways.
3. Set shipping rates by route and weight.
4. Run ads (Meta, TikTok, Google) to drive traffic.

Frequently asked questions

Is Shopify or a marketplace better?

Marketplaces come with built-in traffic but heavy competition; Shopify gives you control of your brand, but you have to find customers yourself. Many sellers do both.

How do I ship Shopify orders internationally?

Use ePacket for small parcels and integrate tracking so customers can follow their orders.