Core KPIs
| KPI | What it tells you |
|---|---|
| Delivery success rate | Successfully delivered orders / total orders |
| Average delivery time | Measured in practice, route by route |
| Return / refused delivery rate | An early warning of product or tax problems |
| Shipping cost per order | Guides your pricing and profit |
| Complaint rate | Overall service quality |
Turning KPIs into action
- Delivery times rising → review the route or service.
- High returns → check product descriptions, packing and taxes.
- High shipping costs → improve packaging and negotiate rates.
Frequently asked questions
- Which KPI matters most?
- Delivery success rate and the return / refused delivery rate, because they directly reflect customer experience and profit.
- How often should I review KPIs?
- Weekly for operations, monthly for strategy.
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